Geraldine Evans's Books

Mystery Without Gore

Tag: Results of Free Promotions

BOOKBUB RESULTS

I took out a BookBub ad for Death Line #3 in my Rafferty and Llewellyn procedural series on 9 March 2014.

I also entered it in Amazon’s Select programme and had four free days from 7 – 10 March 2014.

I chose to go with the free book option in the Mystery Category  (or, rather, my finances chose this option as the only one viable!).

Here’s the screenshot for 9 March, the day of my best ranking on amazon.com:

As you can see, Death Line reached a ranking of 2 Free Overall.

No 1 in Police Procedurals.

No 1 in British Detectives.

There was an all-country total download of 46,882, with the US responsible for nearly all of it.

Here’s the country by country Amazon breakdown mid-morning on 11 March, one day after my freebie offer finished and two days after the BookBub ad:

I’ve made a few edits to make allowance for my woeful maths and general brain fatigue! I had originally mistakenly listed the paid sales as just for the book that was the subject of the Bookbub ad, when in fact it was for all books. Mea Culpa.

DEATH LINE FREE SALES ON 11 MARCH 2014 AFTER BOOKBUB AD ON 9 MAR 2014

COUNTRY                    FREE DOWNLOADS

AU                                             41

BR                                               2

CA                                            202

CO                                            495

COM                                     45,931 +1 BORROW

DE                                             152

ES                                                 5

FR                                                 6

IN                                                35

IT                                                   6

JP                                                   4

MX                                                 2

_____________________________________________________

TOTAL FREE DOWNLOADS  46,882

____________________________________________________

TOTAL PAID SALES ALL BOOKS BY 11 MARCH 2014:   472

THIS TOTAL COMPARES WITH AN ALL BOOKS PAID SALES RATE OF 272 (including 3 borrows) BY THE SAME DATE IN THE PREVIOUS MONTH.

This worked out as a Total Daily Sales Rate for all books of 42.90 on 11 March compared to a Total Daily Sales Rate of 24.72 on 11 February 2014. The Predicted Monthly Sales Rates were 1,330, compared to a Predicted Monthly Sales Rate of 766.54 and an actual February Sales Rate of 630 (I’ve had to pretend in the predicted figure that February had 31 days instead of only 28 to give a proper comparison).

In addition, the sales of the first and second in the series greatly increased and at mid-morning on 11 March had sales for the US totalling 152 for the first and 94 for the second in the series. Prior to the Bookbub ad sales for these two books were 11 and 8 respectively at 23.30 GMT on 7 March. Just over one a day.

So that would make the comparative Daily Sales of these books:

Dead Before Morning 13.81 on 11 March and only 1.57 on 7 March

Down Among the Dead Men 8.54 on 11 March and only 1.14 on 7 March.

I also made my very first sales of any sort to Brazil and Mexico and had only my second ever Japanese downloads.

Admittedly, we’re not dealing in enormous numbers of sales here; no J K Rowling, me! But the BB ad shifted an awful lot more books. I’m sure you’re able to work out what the percentage increase is (if you do, can you share? Never quite got to grips with percentages).

So, is a Bookbub ad worth it? Yes!

Advertisements

RESULTS OF FREE 5-DAY PROMOTION OF UP IN FLAMES #2 IN CASEY & CATT SERIES

FREE 5 DAY PROMO RESULTS UP IN FLAMES

 

 

 

 

 

 

 

Here are the results of my 5-day Free Select Promotion of Up in Flames, the second novel in my Casey & Catt procedural series, from 23 April to 27 April 2013:

END OF DAY ONE FREE 23 APRIL 2013

UK

140 sales total

US

257 sales total

CANADA

  48 sales total

FRANCE

    0 sales total

GERMANY

  63 sales total

ITALY

    1 sale total

JAPAN

    0 sales total

SPAIN

    1 sales total

BRAZIL

    0 sales total

 FREE SALES TOTAL =                                                                510 _____________________________________________________________________________

 

END OF DAY TWO FREE 24 APRIL 2013

UK

321 sales total

US

596 sales total

CANADA

  58 sales  total

FRANCE

    1 sales total

GERMANY

124 sales  total

ITALY

    4 sales  total

JAPAN

    1 sales total

SPAIN

    2 sales  total

BRAZIL

    0 sales total

   FREE SALES TOTAL =                                                            1107 _____________________________________________________________________________

 

END OF DAY THREE FREE 25 APRIL 2013

UK

460 sales total

US

890 sales total

CANADA

  62 sales total

FRANCE

    9 sales total

GERMANY

170 sales total

ITALY

    4 sales  total

JAPAN

    1 sales total

SPAIN

    2 sales total

BRAZIL

    0 sales total

 FREE SALES TOTAL =                                                               1598

END OF DAY FOUR FREE 26 APRIL 2013

UK

  579 sales total

US

1089 sales total

CANADA

    64 sales total

FRANCE

    18 sales total

GERMANY

 194 sales total

ITALY

      5 sales total

JAPAN

      1 sales total

SPAIN

      2 sales total

BRAZIL

      0 sales total

 FREE SALES TOTAL                                                                     1952 _____________________________________________________________________________

 

END OF DAY FIVE FREE 27 APRIL 2013

UK

 728 sales total

US

1233 sales total

CANADA

    79 sales total

FRANCE

     21 sales total

GERMANY

 212 sales total

ITALY

    10 sales total

JAPAN

      1 sales total

SPAIN

      2 sales total

BRAZIL

      0 sales total

 FREE SALES TOTAL =                                                               2286 


I

INDIVIDUAL COUNTRY TOTALS

UK

US

CAN

FRA

GER

IT

JP

SP

BR

 140

 257

  48

    0

  63

    1

    0

    1

    0

 181

 339

  10

    1

  61

    3

    1

    1

    0

 139

 294

    4

    8

  46

    0

    0

    0

    0

 119

 199

    2

    9

  24

    1

    0

    0

    0

 149

 144

  15

    3

  18

    5

    0

    0

    0

TOTAL

 728

TOTAL

1233

TOTAL

  79

TOTAL

  21

TOTAL

 212

 TOTAL

 10

TOTAL

    1

TOTAL

    2

TOTAL

    0

I’m afraid I’ll have to leave it to someone who’s good at maths to work out the various percentages!

But it’s clear, that percentage-wise, given the different populations in the UK and the US, that my sales in my own country were good. They were also surprisingly good in Germany.

BESTSELLER LISTS

UK #1 British Detectives / #139 free overall / 766 ‘sold’

US #1 British Detectives / #5 Police Procedurals / 698 free overall / 1371 ‘sold’

CAN #1 British Detectives / #2 Police Procedurals / #143 free overall / 27 ‘sold’

DE No 1 Englische eBooks > Krimis & Thriller > Polizeiromane (119 Free Overall) 217 ‘sold’

ES No 17 Free Policiaca, negra y suspense ( 1,073 Free Overall) 2 ‘sold’

FR #1 Ebooks en anglais > Mystery / #2 > Police Procedurals # 174 free overall / 21 ‘sold’

IT NO 20 Free eBook in inglese> Gialli e Thriller (611 Free Overall) 10 ‘sold’

JP #2 Police Procedurals (6,991 Free Overall) 1 ‘sold’

BR No sales.

 As you can see, I managed to hit the No 1 Bestseller spot in five countries (and I came No 2 in Japan with only 1 ‘sale’!)

I published this ebook on  8 April 2013 and up to the end of 22 April, (the day before my free promo began), (fifteen days), I had sold the following:

UK

  11

US

  32

CANADA

    1

FRANCE

    0

GERMANY

    0

ITALY

    0

JAPAN

    0

SPAIN

    0

BRAZIL

    0

                                                                                                                         44         _____________________________________________________________________________

 

Okay, here’s the total sales at the end of the first day back on paid.

UK

  16

UK

  36

CANADA

   1

FRANCE

   0

GERMANY

   0

ITALY

   0

JAPAN

   0

SPAIN

   0

BRAZIL

   0

                                                                                                                        53      _____________________________________________________________________________                                           

Pretty disappointing. Here’s the paid totals at the end of  the second day paid

UK

  21

US

  42

CANADA

   1

FRANCE

   0

GERMANY

   0

ITALY

   0

JAPAN

   0

SPAIN

   0

BRAZIL

   0

                                                                                                                       64 _____________________________________________________________________________

So two days total paid resulted in:

UK

  10

US

  10

CANADA

    0

FRANCE

    0

GERMANY

    0

ITALY

    0

JAPAN

    0

SPAIN

    0

BRAZIL

    0

                                                                                                                         20       _____________________________________________________________________________

So far, it looks as if this free promo has been a total waste of time. But I’m hopeful that, as with Blood on the Bones, my last promo, Up in Flames will also end up being my bestseller. Of course my Rafferty & Llewellyn procedural series (of which Blood on the Bones is #9) had built up a decent following before I published Blood on the Bones. My Casey & Catt series (of which Up in Flames is the first) is only two books strong.

 I’ll keep you updated on when/if the paid sales improve.

 But it’s been an interesting experiment. It depends on the results after several weeks paid, as to whether I do a free promo again, especially as my next one would be for book number two in my two-book strong series.

Next time, I’ll use Excel and save myself all that adding up!

 EXCERPT: http://amzn.to/104UD64

AMAZON.CO.UK: http://amzn.to/16TcSJ1

AMAZON.COM: http://amzn.to/10XheOg

.AMAZON.CA: http://amzn.to/16TdCxH

AMAZON.DE: http://amzn.to/10XhI7d

AMAZON.FR: http://amzn.to/11WOhn4

AMAZON.ES: http://amzn.to/Zo8MUQ

AMAZON.IT: http://amzn.to/16TesdJ

AMAZON.JP: http://amzn.to/16TeMt2

AMAZON.BR: http://bit.ly/ZI3yKC


1
Unique
Visitors
Powered By

Flickr Photos

Geraldine Evans Starter Library

google040b6b8c85635d35.html

Archives

© 2019 Geraldine Evans's Books

Theme by Anders NorénUp ↑

WP2Social Auto Publish Powered By : XYZScripts.com