I decided to change the cover on DEATH DANCE No 13 in the Rafferty and Llewellyn procedural series, my latest digital release.

While I loved the colours in my first choice, they didn’t blend with the black/red/white colour-scheme of the others in the series, so it had to go! One of my impulse buys, alas.


DEATH DANCE - Geraldine Evans









DEATH DANCE LATEST AMAZON EBOOK Selfoubbookcovers 72dpi-1500x2000-4

A wedding rehearsal.
A woman murdered.


Several lovers.
The husband.
A stepson who loathed her.
The in-laws.
And Abra, DI Joe Rafferty’s affianced bride…


Amazon UK:
Amazon US:
Amazon CA:
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BARGAIN BUY! Few Days Only 77p /99c DEATH DANCE No 13 Rafferty and Llewellyn series

BARGAIN BUY! Death Dance Digital Edition No 13 Rafferty and Llewellyn procedural series 77p/99c Few Days Only

Death Dance digital editionade_exclusive_book_cover_594_EbookDEATH DANCE Digital Edition No 13 in the Rafferty and Llewellyn procedural series has just been published. Grab your bagain copy! Only 77p / 99c. For a few days only.

As promised! I said I’d let you know when Death Dance was available in a digital edition. It’s out now and for a bargain basement price specially for you,


A wedding rehearsal.

A woman murdered.


Several lovers.

The husband.

A stepson who loathed her.

The in-laws.

And Abra, DI Joe Rafferty’s affianced bride…

Grab your copy while the price is right! Offer only available for three days. After that it will go up to $3.99 / £2.39 / Euro 2.91.


Amazon UK:

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I took out a BookBub ad for Death Line #3 in my Rafferty and Llewellyn procedural series on 9 March 2014.


I also entered it in Amazon’s Select programme and had four free days from 7 – 10 March 2014.

I chose to go with the free book option in the Mystery Category  (or, rather, my finances chose this option as the only one viable!).

Here’s the screenshot for 9 March, the day of my best ranking on

As you can see, Death Line reached a ranking of 2 Free Overall.

No 1 in Police Procedurals.

No 1 in British Detectives.


There was an all-country total download of 46,882, with the US responsible for nearly all of it.

Here’s the country by country Amazon breakdown mid-morning on 11 March, one day after my freebie offer finished and two days after the BookBub ad:

I’ve made a few edits to make allowance for my woeful maths and general brain fatigue! I had originally mistakenly listed the paid sales as just for the book that was the subject of the Bookbub ad, when in fact it was for all books. Mea Culpa.


COUNTRY                    FREE DOWNLOADS

AU                                             41

BR                                               2

CA                                            202

CO                                            495

COM                                     45,931 +1 BORROW

DE                                             152

ES                                                 5

FR                                                 6

IN                                                35

IT                                                   6

JP                                                   4

MX                                                 2






This worked out as a Total Daily Sales Rate for all books of 42.90 on 11 March compared to a Total Daily Sales Rate of 24.72 on 11 February 2014. The Predicted Monthly Sales Rates were 1,330, compared to a Predicted Monthly Sales Rate of 766.54 and an actual February Sales Rate of 630 (I’ve had to pretend in the predicted figure that February had 31 days instead of only 28 to give a proper comparison).

In addition, the sales of the first and second in the series greatly increased and at mid-morning on 11 March had sales for the US totalling 152 for the first and 94 for the second in the series. Prior to the Bookbub ad sales for these two books were 11 and 8 respectively at 23.30 GMT on 7 March. Just over one a day.

So that would make the comparative Daily Sales of these books:

Dead Before Morning 13.81 on 11 March and only 1.57 on 7 March

Down Among the Dead Men 8.54 on 11 March and only 1.14 on 7 March.

I also made my very first sales of any sort to Brazil and Mexico and had only my second ever Japanese downloads.

Admittedly, we’re not dealing in enormous numbers of sales here; no J K Rowling, me! But the BB ad shifted an awful lot more books. I’m sure you’re able to work out what the percentage increase is (if you do, can you share? Never quite got to grips with percentages).

So, is a Bookbub ad worth it? Yes!


Well, we made it to 2014! With all the expenses of Christmas, I just thought I’d remind you that today is the last opportunity to buy most of my books at a special holiday rate.

My book sale ends at the end of today, New Year’s Day.

Grab a bargain! Still 77p / 99c for a few more hours.

Tomorrow, the price of most of my books will revert to £2.48 / $3.99 .


All about the indie life v traditional publishing: See my article on the storyreadingapesblog

I wrote an article about my experiences both before and after I took up the indie author lifestyle for thestoryreadingapesblog. I enjoyed writing it and I’ve had some lovely, appreciative comments for my honesty (Rafferty’s family wouldn’t be impressed!). If you’re contemplating the indie life yourself, you could do worse than take a look. Here’s the link:



My historical novel, Reluctant Queen, about Henry VIII’s little sister, Mary Rose, is being featured on Tuesday 3 December 2013 at The Fussy Librarian, a new website that offers personalized ebook recommendations.

The Fussy Librarian

You choose from 40 genres and indicate preferences about content (ie, with regards to profanity/sex/violence). If you prefer not to receive notifications about certain kinds of books, you can block them, and then the computers work their magic. I think it’s a great idea!. I’ve signed up to receive their book notifications.

WhyRELUCTANT QUEEN HISTORICAL EBOOK COVER not check it out? Here’s the link:

And here are the links to amazon, etc for the actual book:

Amazon UK:

Amazon US:

Amazon AU:

Amazon CA:

Amazon FR:

Amazon DE:





I have just been interviewed by the lovely Rowena Holloway for her blog. She was kind enough to invite me for a virtual drink in my DI Joe Rafferty’s favourite pub, The Black Swan. Cheers, Rowena!

Here’s the link to the interview:

New Rafferty & Llewellyn ebook: DEATH DUES #11 in the series

Just published!

Latest Rafferty & Llewellyn ebook. £0.77 / $0.99 / Euro 0.86

Bargain Price for two days only!

‘Evans writes clearly and realistically. The wry humour in the badinage between Rafferty and Llewellyn keeps the story moving.’


 GEvans_DeathDues (2)

A Rafferty & Llewellyn cozy procedural #11

With his wife-to-be’s wedding budget spiralling out of control and his superintendent demanding the swift resolution to the series of muggings of local loan sharks, DI Joe Rafferty is anticipating a long and trying week. And sure, enough, he isn’t disappointed.

 When one John ‘Jaws’ Harrison is found with his skull caved in, in an alleyway backing on to rundown Primrose Avenue while on his way to collect debt repayments from the residents, Rafferty and his intellectual partner, Sergeant Dafyd Llewellyn, imagine the case will be easily solved. Armed with a list of local debtors, they begin their investigations. But they hadn’t counted on the conspiracy of silence amongst the residents — most of whom had good reason to want Jaws dead.

 With the Super breathing down his neck and fiancée Abra sending his blood pressure to boiling point, Rafferty is forced to make some unorthodox decisions and stretch his intuitive powers to breaking point.



Creating a Crime Series – How I Did It

Creating a Crime Series

The creation of a crime series is a bit of a puzzle — in more ways than one — isn’t it? Do you try to create a clone of the fictional British detectives Wexford, Morse, Dalgliesh? Or maybe the publishing world would prefer a bit of all three? Is that a chorus of ‘Yes! Please!’ I hear in the background?

Before I tried my hand at a crime novel, I’d been writing for six years, mainly articles and romantic novels. The articles were (mostly) published, but the romantic novels were all — bar the last of the six — rejected. So, once I’d figured out that romance writing wasn’t really my bag, I decided to turn to crime.

No Need to Make Life Difficult For Yourself
That decision brought my first dilemma. Because as I’ve already said, most of the really well-known fictional (Btitish) detectives, although very different in temperament, etc, were of a certain type: middle class and well-educated.

I assumed I would have to follow suit. Coming from a working-class, Council-house-raised and secondary-modern educated (sic) background this was a conclusion that put a damper on my aspirations. How could I possibly hope to write about such characters? Even trying a second-rate clone of one of them was surely beyond my ability (or desire).

I couldn’t write about such people. Not only couldn’t, but wouldn’t. I didn’t want to write about such people. Why the hell would I? I had no experience of a middle-class lifestyle. Back then, I found the mere idea so completely intimidating that I revolted against it, not least because after thinking about those crime writers regularly praised for their devilish ingenuity, God-like intellect and masterly characterisation, I felt as if I should crawl back from whence I had come and not bother the critics – or anyone else – ever again.

But I didn’t follow that first, wimpish, inclination. My natural bolshiness rose to the fore and I said: ‘To hell with that!’ (or words to that effect…! There might have been a few more common ‘F’*!*!*!s’ in there, somewhere.

Once I’d got that, ‘Bastards!’ stuff out of my system, I decided to do it ‘My Way’. So I took my life by the scruff of the neck, threw out the ridiculous idea of writing about middle-class characters from my Council estate mind-set, and created my main detective character from the police majority; the ordinary Joes who have more to do with the reality of the average copper. None of your Fast-Tracking or Accelerated Promotion for this bloke. He’d have to do it the hard way if he wanted to work his way up.

Okay, I pretty much suspected that the cop character I came up with wouldn’t be the style of detective that seems to most impress the critics. My main man would be the opposite of the critics’ darlings. My copper would be working-class and indifferently educated. Much like me, in fact (that I’ve worked my socks off since leaving school to try to educate myself, is beside the point).

This seemed like a far better idea. Especially as I felt it was essential that my main character, at least, should be someone to whom I could relate. If, by some miracle, my first effort in the genre was published, I might be writing about this character through four, five, six or more novels (I’d envisaged this as a series of novels right from the start. No lack of ambition here!). No way I’d be able to do that if I wrote about a lead character whose background was totally at odds with my own.

Thus was born Detective Inspector Joseph Aloysius Rafferty. Like me, Rafferty is Council-house raised and secondary-modern educated. Again, like me, he’s Catholic (lapsed) and London-born of Irish parents and is one of quite a crowd of siblings (he’s the eldest of six, I’m the youngest of four, but the similarities are there: very important, those similarities.).

Every Need to Make Life Difficult For Your Main Character
Like many of the working-classes who have risen above their roots to get somewhere in life, Rafferty is cursed by coming from a family whose aspirations have not risen with his own. In short, the Rafferty family has more than their share of ‘Del Boy’ Trotter, ducking and diving, types whose leisure-time preferences are far from Adam Dalgliesh and his poetry writing or Morse’s Wagner. The Rafferty family pursuits are nothing so refined. They’re into back-of-a-lorry bargains of dubious provenance and other diversions of equally questionable legality. And Rafferty’s Ma, the widowed Kitty Rafferty, often leads the field in these pursuits, using emotional blackmail to make Rafferty feel guilty when he upbraids her. Having far more than her fair share of Blarney Stone baloney, she always wins these little arguments.

Rack up the Main Character’s Difficulties
To give Rafferty even more problems, I provided him with a sidekick preordained from birth to look with a jaundiced eye at Rafferty’s outlook on life, his theories and conduct of cases and his less than law-abiding family. DS Dafyd Llewellyn, the university-educated-only son of a Welsh Methodist minister, is more moral than the Pope and thinks the law should apply to everyone – even the mothers of detective inspectors. Luckily, I spend very little time inside Llewellyn’s head and only mention his interests in passing, so I avoid the problems I’d have if he was my main character.

Place Your Character in an Environment That Resonates
Once I had the basics of Rafferty, his family and his sidekick sorted out, I had to place my main man in his environment. And after all I’ve said about his background, I felt there was only one place I could use as a setting for such a character. Essex. You’ll understand why it seemed his natural habitat.

We’ve all heard of the ‘Essex Man‘ euphemism as a term for people who are stupid and common, with criminal tendencies. We’ve all heard ‘Essex Jokes’ (What’s an Essex Girl’s idea of a really classy meal? A wooden chip fork with her takeaway). Politically-incorrect they may be, yet they’ve stuck. But, unlike the stereotyped depiction of the working-classes in ‘Essex’ jokes and many of the older British crime novels, as chip-eating, adenoidal and terminally stupid, I wanted to show that there is intelligent life, not only in Essex, but also amongst the working-classes themselves.

As far removed from the intellectual, Sherlock Holmes type of sleuth as it’s possible to be, Rafferty is the typical, down-to-earth British copper. Okay, he’s not exactly deeply intellectual, or highbrow, but intelligence, like most things, comes in different guises. His background has given him a street-wisdom of a kind that’s often far more valuable in police work than the more academic intelligence.

But Rafferty has to work with the partner I’ve given him — Dafyd Llewellyn. Unsurprisingly, at first, Rafferty resents this intellectual copper. He resents his superior education and superior morality. Poor old Rafferty has far more chips on his shoulder than in his takeaway supper where Llewellyn’s concerned.

Unlike Rafferty, Llewellyn likes to examine the facts of a case immediately, rather than go off on flights of fancy. Worse, he has a tendency to run a coach and horses through Rafferty’s favourite theories, which are often outrageous and tend to indulge his various prejudices to the full. Rafferty, of course, thinks the more politically-correct Llewellyn takes all the fun out of police work. What’s the point in having the usual working-class prejudices, he thinks, if you don’t occasionally indulge them? Besides, it’s amusing to tease Llewellyn, who needs taking down a peg or two.

Of course, this series was created in the early Nineties, before Political Correctness came into its own. Nowadays, to survive in the modern police service, Rafferty has had to learn to bite his tongue and push his prejudices underground, though, as he has come to trust his tight-lipped partner, Llewellyn still gets the full force of his ideology.

You could say the pairing epitomises the famous George Bernard Shaw saying, with which I shall take a bit of artistic license. You know the one: ‘It is impossible for a Brit to open his mouth without making some other Brit despise him.’

Yet they manage to rub along together, helped by both Rafferty’s overactive Catholic conscience and Llewellyn’s stern Methodist moral code. As the series and the cases progress, so does their relationship. They both come to agree that a man consists of rather more than his accent.

Anyway, all this furious thinking produced Dead Before Morning from the steamy cauldron; a crime novel which features a prostitute bludgeoned beyond recognition, a suave, social-climbing doctor and an idle hospital porter, who had a few ‘nice little earners’ of his own. In this first novel, Rafferty has just been promoted to the rank of inspector in the CID. His beat is Elmhurst, a fictitious town based on Colchester, the old Roman town where that original Essex girl, Boadicea, used to hang out and harry the centurions.

Alongside the main story runs a humorous sub-plot, in which poor Rafferty is ensnared in the first of the series’ many family-induced problems. My fifteenth Rafferty & Llewellyn procedural, Kith and Kill (pb and ebook), like the previous fourteen, has poor Rafferty embroiled in more trouble than a Victorian lady of the night sans the morning-after pill.

Location. Location. Location.
Apart from Rafferty’s working-class background and his family’s teeny-weeny tendency to ignore laws they don’t like, there was another reason I chose to locate him in Essex. And that was because of the county’s historical connections. Many of the towns and villages in Essex are associated with the early settlers in America. And because of its port links, the entire area has always been close to the religious dissent stemming from Europe.

A bit of a dissenter himself, having been force-fed Catholicism from the cradle, Rafferty is against religion of any persuasion as a matter of principle. So it’s no wonder he feels at home in an area with such strong dissenting traditions.

One of the reasons I wrote the kind of crime novel I did is that my mind has a natural tendency to see the humour in a situation; especially a situation that contains a large dollop of Sod’s Law. In Rafferty’s – and my – experience – Sod’s Law really does Rool OK. So why fight it?

I must have done something right because on only its second outing, Dead Before Morning, that first Rafferty & Llewellyn crime novel, was taken from Macmillan’s slush pile and published. It was also published in the States in hardback and paperback, by St Martin’s Press and Worldwide, respectively.

But after eighteen novels published the traditional way, in 2010 I decided to split from my publisher and become an indie. Although a difficult decision at the time and involving sleepless nights and plenty of anxiety, it’s not a decision I’ve had cause to regret.

I took a chance, and did it ‘My Way’, when I created that first Rafferty & Llewellyn. I also took a chance and did it. ‘My Way’ when I became an indie. But both decisions have paid off. With my sizeable backlist becoming an indie was a no-brainer.

And, let’s face it, if we weren’t independently-minded, cussed types, set on doing it ‘Our Way’, I think the publishing – and the reading world – would both be a lot poorer.

Rafferty and Llewellyn police procedural series

Dead Before Morning #1
Down Among the Dead Men #2
Death Line #3
The Hanging Tree #4
Absolute Poison #5
Dying For You #6
Bad Blood #7
Love Lies Bleeding #8
Blood on the Bones #9
A Thrust to the Vitals #10
Death Dues #11
All the Lonely People #12
Death Dance #13
Deadly Reunion #14
Kith and Kill #15

Casey and Catt Police Procedural Series
Up in Flames #1
A Killing Karma #2

Reluctant Queen: Historical Novel About the Little Sister of King Henry VIII
The Egg Factory: Medical Suspense Set in the Infertility Industry
Land of Dreams: Romance

Various, mostly about Writing, Historical Biography of People and Places and New Age.