Marketing your book

Win a Kindle Fire!

Someone’s got to win!

So if you want to be in with a chance of winning a Kindle Fire or a $100 cash during February, you’ll find the link below.

You can also buy some awesome books at bargain prices (including Death Line, #3 in my Rafferty & Llewellyn British Detective series), though there’s no obligation to buy any book during the promotion.

My book has also been reduced in price at other Amazon stores (UK, Europe, etc) and at Kobo (though I don’t know if the same applies to the other books. You can choose to simply enter the kindle giveaway and then, if you decide to buy a book, just go to your own country’s site to purchase.).

You can enter this Rafflecopter Giveaway here: http://www.freekindlegiveaway.com/current-giveaways/

And here’s the Rafflecopter code:

<a class=”rcptr” href=”http://www.rafflecopter.com/rafl/display/17d5b1d669/” rel=”nofollow” data-raflid=”17d5b1d669″ data-theme=”classic” data-template=”” id=”rcwidget_mx2htzf4″>a Rafflecopter giveaway</a>
<script src=”//widget-prime.rafflecopter.com/launch.js“></script>
Good luck and Best Wishes!

Missed Black Friday? Then Don’t Miss Read Tuesday 9 December

READ TUESDAY is a Black Friday for book lovers. Bargains galore! Loads of authors, including yours truly, have books on offer for bargain basement prices tomorrow. Don’t miss out. Grab your bargains while they’re there to be grabbed!

Here’s the link to read more about it:

http://readtuesday.com/2014/12/08/check-out-the-read-tuesday-catalog-for-black-friday-book-deals-in-december/

BOOKBUB RESULTS

I took out a BookBub ad for Death Line #3 in my Rafferty and Llewellyn procedural series on 9 March 2014.

DEATH LINE AMAZON ECOVR FROM SELFPUBBOOKCOVERS New

I also entered it in Amazon’s Select programme and had four free days from 7 – 10 March 2014.

I chose to go with the free book option in the Mystery Category  (or, rather, my finances chose this option as the only one viable!).

Here’s the screenshot for 9 March, the day of my best ranking on amazon.com:

As you can see, Death Line reached a ranking of 2 Free Overall.

No 1 in Police Procedurals.

No 1 in British Detectives.

BESTSELLERS_AMZN_US_2_FREE_OVERALL_NO_1_POLICE_PROCEDURALS_NO_1_BRIT_TECS_2014-03-09_2247

There was an all-country total download of 46,882, with the US responsible for nearly all of it.

Here’s the country by country Amazon breakdown mid-morning on 11 March, one day after my freebie offer finished and two days after the BookBub ad:

I’ve made a few edits to make allowance for my woeful maths and general brain fatigue! I had originally mistakenly listed the paid sales as just for the book that was the subject of the Bookbub ad, when in fact it was for all books. Mea Culpa.

DEATH LINE FREE SALES ON 11 MARCH 2014 AFTER BOOKBUB AD ON 9 MAR 2014

COUNTRY                    FREE DOWNLOADS

AU                                             41

BR                                               2

CA                                            202

CO                                            495

COM                                     45,931 +1 BORROW

DE                                             152

ES                                                 5

FR                                                 6

IN                                                35

IT                                                   6

JP                                                   4

MX                                                 2

_____________________________________________________

TOTAL FREE DOWNLOADS  46,882

____________________________________________________

TOTAL PAID SALES ALL BOOKS BY 11 MARCH 2014:   472

THIS TOTAL COMPARES WITH AN ALL BOOKS PAID SALES RATE OF 272 (including 3 borrows) BY THE SAME DATE IN THE PREVIOUS MONTH.

This worked out as a Total Daily Sales Rate for all books of 42.90 on 11 March compared to a Total Daily Sales Rate of 24.72 on 11 February 2014. The Predicted Monthly Sales Rates were 1,330, compared to a Predicted Monthly Sales Rate of 766.54 and an actual February Sales Rate of 630 (I’ve had to pretend in the predicted figure that February had 31 days instead of only 28 to give a proper comparison).

In addition, the sales of the first and second in the series greatly increased and at mid-morning on 11 March had sales for the US totalling 152 for the first and 94 for the second in the series. Prior to the Bookbub ad sales for these two books were 11 and 8 respectively at 23.30 GMT on 7 March. Just over one a day.

So that would make the comparative Daily Sales of these books:

Dead Before Morning 13.81 on 11 March and only 1.57 on 7 March

Down Among the Dead Men 8.54 on 11 March and only 1.14 on 7 March.

I also made my very first sales of any sort to Brazil and Mexico and had only my second ever Japanese downloads.

Admittedly, we’re not dealing in enormous numbers of sales here; no J K Rowling, me! But the BB ad shifted an awful lot more books. I’m sure you’re able to work out what the percentage increase is (if you do, can you share? Never quite got to grips with percentages).

So, is a Bookbub ad worth it? Yes!

Goodreads Giveaway! Reluctant Queen: The Story of Mary Rose Tudor, Little Sister to Henry VIII

Enter my Goodreads Giveaway and be in with a chance of winning one of  ten pb copies of mReluctantQueenPODCOVEERFINALCROPPED FRONT ONLYy historical novel, Reluctant Queen. Ends 30 April 2014.

‘A very readable account of a fascinating woman who dared to stand up to Henry VIII and survived. It is thoroughly researched, admirably written and the author’s love of the Tudor period shines through.’ HISTORICAL NOVELS REVIE

GOODREADS GIVEAWAY Got to be in it to win it!

Ten copies of the paperback edition of my Tudor Historical Novel, RELUCTANT QUEEN: The Story of Mary Rose Tudor, the Defiant Little Sister of Infamous English king, Henry VIII.

Mary Rose Tudor, Henry VIII’s lovely little sister, reluctantly marries the aged and sickly Louis XII of France, a May to December state marriage, after a relentless campaign by her loving brother to get her agreement.

But Mary, deeply in love, for the first time, with champion of the lists Charles Brandon, extracted Henry’s promise that she could please herself for her second marriage.

At the French court, Mary endured the hateful embrace of her ancient husband, the ardour of Francis, the debauched, womanising heir-to-the-throne, as well as the hatred of Louise of Savoy, mother to Francis, who feared her lusty son would succeed in fathering his own usurper.

With the death of Louis, and Francis’s elevation to the French throne and absolute power, her situation became desperate. Captive prey to Francis’s determined passion for her, fearful of rumours that her brother would break the promise he made to her, would Mary Rose ever be free to go to her lost love?

Paperback Publication date: 1 May 2014.

ENTER NOW! Entry open from 27 February to 30 April 2014. Here’s the link to the giveaway page: https://www.goodreads.com/giveaway/show/83791-reluctant-queen-the-story-of-henry-viii-s-defiant-little-sister

MARKETING YOUR BOOK

Had a book accepted or plan to go the ebook route? Then you want to think about getting your marketing campaign organised. How can people buy your book if no one hears about it?
So what sort of things should you do? And where should you do them? Here are some ideas to get you started:
ORGANISE A BLOG TOUR
I found this the best route to go to increase book sales. I did my Blog Tour back in February 2011 and my sales numbers quadrupled. I know it’s a lot of work writing the posts and approaching possible hosts, but I believe, from the sales increase alone, never mind the name recognition it should engender, that it’s worth it. Put your Blog Schedule on your website so chance visitors can have the opportunity to follow the Tour, too.
ADVERTISE
I didn’t find this the best way to go. I’ve tried both Kindle Nation Daily and a banner ad on kindleboards and I can’t say I noticed  any increase in sales. Of course, you might be luckier and this is far from the definitive guide as I’ve tried such a limited area in which to place my ads. By all means try it. At least, if nothing else, you will be the wiser for it and who knows, it might pay off.
BOOK TRAILERS
It’s hard to see how much good – if any – trailers do. They’re fun to make and the cost isn’t prohibitive if you do them yourself using Windows Movie Maker. And they’re always available on your website, youtube and other sites for people to see. It’s a big help with planning which pictures to put where if you jot down a synopsis of the book. When it comes to getting royalty-free pictures, there are a lot of sites out there. I use www.istockphoto.com
BOOK GIVEAWAYS
These don’t have to cost a lot. You’ll get author copies free from your publisher or if you’re going the ebook route you can offer books free using a coupon at smashwords. Goodreads and LibraryThing also allow for book giveaways.
You could also offer books as prizes on your own website as part of a contest, though if you hold something like a short story contest with a critique, you must be prepared for a fair number of entries.
CONFERENCES
This is not a route I’ve ever taken as it’s rather expensive. But if you can afford it, conferences could be the way to go to get your name better known and to promote your new book If you sign up early you can get your name down for a panel. Just make sure you have something to say when you get there. You’ll want to have postcards and bookmarks ready to hand out, possibly business cards. And you’ll need to ensure there are books available for sale in the sales room. You should be able to organise this with your publisher.
REVIEWS/ARCs
With any luck,  your publisher will provide advance reading copies of your new release In any case, you’ll want to solicit reviews for your new release. If your book is an ebook there are many bloggers out there who will review your book, some of whom are widely recognised as providing a reliable reviewing service. Some specialize, so make sure you approach an appropriate blogger. ARCs are also handy to give away as prizes in contests.
NEWSLETTER
Try to collect email addresses every time you make a public appearance so that you increase the number of people to whom you can send a regular newsletter with your doings. I use www.tmynewsletterbuilder.com and send out a newsletter once a month. What do you tell people? Well tell them about the new release with the book cover, tell them about appearances and panels you’re on at conferences. Tell them how you’re doing on your Work in Progress.
PROMO  MATERIALS
Once you have your cover art, you can design postcards, bookmarks and flyers. You can have business cards designed very cheaply, with either the book cover or your author photo. You can create most of these cheaply yourself or you can take the professional print route.
WEBSITE AND BLOG
Don’t forget to post information about your new release on your website/blog. Don’t forget to add the youtube link to your book trailer. Post an excerpt so your website visitors can read your scintillating prose! Crease a Press Kit page with a picture of you, your book cover, a short bio of you and the reviews when you get them. Interview yourself about the book and add this to the page.
SPEAKING AND SIGNING ENGAGEMENTS
Never turn down a chance to appear in public. Yes, it’s anxiety-inducing, but the more you do it the better you’ll get at it. Never be shy when you have the opportunity to sell your book. Some groups, like the Women’s Institute, require you to do an audition as a speaker before you can get on their approved list of speakers. Daunting, but it’s just another of the many challenges you’ve already faced.
I can hear you thinking that this all looks like a lot of work. You’re right. It is. That’s why the sooner you start thinking, planning and getting stuff organised, the more you can cover. That way, when your publisher/yourself expects you to be working on the next book, you have the time in hand. An hour or two at evenings or weekends with get the work done. Just be sure to get the word out somehow.

Newsletter

The Author

Geraldine Evans is a British writer of police procedurals that contain a lot of humour and family drama Her15-strong Rafferty & Llewellyn series features DI Joe Rafferty, a London-Irish, working-class, lapsed Catholic, who comes from a family who think - if he must be a policeman - he might at least have the decency to be a bent one. Her 2-strong Casey & Catt series features DCI 'Will' Casey, a serious-minded, responsible policeman, whose 'the Sixties never died', irresponsible, drug-taking, hippie parents, pose particular problems of the embarrassing kind.

AUTHOR MEMBER: ALLi

The Alliance of Independent Authors — Author Member

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